Publishers needs to be more different nowadays in terms of not only keeping the traffic flow onto their | internet property but also should always look for technological innovation to attract more traffic. There have been arguments, especially after the recent economical retardation ; about how to filter media should be bought and what direct value does it add to the RETURN ON YOUR INVESTMENT goals. In my opinion, Writer needs to look beyond CPM advertising and work on Revenue Share to attract more Marketer Sign-Ups... Simply, Google works and maintains number 1 positions, as a traffic source... Only when a USER clicks... they get paid (PPC).
A) Offer your clients various Ad-options to chose from :.
- Online Display Advertising (Banner Pop-under Ads).
- Lead Generation.
- AdSense
- Rich media
- Direct Revenue
- Subscriptions.
- Sponsorships.
- CPM (Cost Per Thousand) CPV (Cost Per View).
- CPC (Cost Per Click).
- CPL (Cost Per Lead).
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